What Is Search Engine Optimization (SEO)

Are you a Website owner and want to increase the ranking of your web page. Then you have come to the right place. We have expertise in different Search Engine Optimization services and can provide you with the best services for your website. Manual directory submission, which is one of the most important SEO services, is available with us. Though there are several SEO techniques, we recommend article directory submission to our clients as this helps in increasing the Search Engine ranking of a page within a very short period of time. We always suggest clients to opt for manual directory submission, since it has many good reasons to it. The outcome of manual directory submission is better compared to others and this is one of the best reasons you can count upon. As humans are involved in this process, the work is performed intelligently, which increases the link credibility compared to the software based submissions. Manual submission of articles would also help the articles to get submitted in proper category and so your site would get a huge number of traffics within a short span of time. By opting for manual directory submission, you have the option of selecting between paid directory and free directory submissions. There are several free directory submission services, which help in generating a large number of links. Yet, it is always better to submit your articles to the paid directory as the link would not be deleted after a stipulated period of time. Submitting article to directories manually would also help you avoid those directories, which are blacklisted by the search engines. It is useless to submit articles in the directories that are blacklisted by major search engines like Google.

For any query please fill the form in the right or call me at +91 8273-18-1596 or  mail me at idishant22@gmail.com

Link Building Tips & Other Important Seo Tips

Relevant and Strong Links makes a great impact in website Rankings! So its better to have good quality links for your website. 

"Always Remember, an optimized site with good link popularity will always rank higher as compared to others"

Following are some very useful and handy tips for link building and link popularity campaign: 

Tips

1. Try to get reciprocal links between your site and others in the same industry.
2. Incoming links should use your keyword phrase.
3. Link to others with higher Page Rank (Install Google Tool Bar to get PageRank information.)
4. Include your reciprocal page link from the main page of your Website.
5. Avoid using the link text such as "links", "link exchange" use "Resources" instead.
6. Try to build link category that best match to your site content.
7. Do not provide more than 20 links per page, if needed try to split it into additional page.
8. Try to use brief text along with links describing the content of the outbound link page.
9. To find sites those related to your keywords and accept site submissions, visit your favorite search engine and search for:
   
   "Add a link" + "your keyword(s)"
   "Add a site" + "your keyword(s)"
   "Add URL" + "your keyword(s)"
   "Add an URL" + "your keyword(s)"
   "Submit a link" + "your keyword(s)"
   "Submit a site" + "your keyword(s)"
   "Submit URL" + "your keyword(s)"
   "Submit an URL" + "your keyword(s)"
   "Suggest a link" + "your keyword(s)"
   "Suggest a site" + "your keywords(s)"
   "Suggest URL" + "your keyword(s)"
   "Suggest an URL" + "your keyword(s)"
   "Your Region" + "Add url"
   "your keywords" + "directory"
   "your keywords" + "directories"
   keyword reciprocal
   keyword exchange
   keyword add site
   keyword resources
   keyword links
   "your industry" +add url, directories, etc...
   "related sites" + your keyword
   "related urls" + your keyword 

See the example below:

Other General Tips

1. Make sure your Website is completely finished, spell checked, online and all the links are working properly before submitting to search engines.
2. Try to include 'robots.txt' to prevent spiders from crawling certain directories.
   (For more in-depth study of robots please visit: (http://www.robotstxt.org/wc/norobots.html)
3. If a site was developed in a language other than HTML, make sure that there's AT LEAST SOME static content for the spider to read.
4. Try and get on Dmoz if you are not already on there.
5. Read each search engines guidelines and follow them strictly.
6. Use the Meta tags in all pages.
7. For getting proper keywords that commonly used, go to:
   Keyword suggestions tool
8. Other online tools:
    
9. a) http://www.wordtracker.com
   b) https://adwords.google.com/select/KeywordToolExternal 
10. For checking keyword density analysis visit:
     a) http://www.keyworddensity.com/
    b) http://www.ranks.nl/ 
11. If you are using frames, try to include "noframes" tag with keyword rich content in the main page (the page that contains tags).
12. Keep all your content in the root directory if possible.
13. Don't use images for links to important content pages. If you do, add ALT tags.
14. Do not try to cover too many topics on one page, as it will dilute the relevancy for your targeted key
15. phrase.
16. Try to include your company's physical address on your site, including a telephone number.
17. Make sure your home page should load in 8-10 seconds or less with a 56K modem.
    ( http://www.1-hit.com/all-in-one/tool.loading-time-checker.html )
18. Optimize your images and keep the page size low.
19. Try to use CSS data as an external file and call it by using tag
20. Use the longer or plural version of a keyword, where possible.
21. Try to register your domain name with the exact keyword phrase you are targeting, using hyphens to separate the keywords.
    (eg: if the keyword phrase is "star hotels Kochi", then your domain: www.star-hotels-kochi.com)
22. Update your important pages at regular intervals.
23. Check your site from broken links periodically.

Keyword Density and Its Impact on Website Rankings

Boosting Your Sites Keyword Density

Your sites keyword density is one criteria that search engines will
judge your site on when deciding where to index you on a per
search-term basis. Keyword density refers to the number of times a
keyword appears through a particular page on your web site. Using
our top 5 keywords from the Overtuffre term suggestion tool, we can
boost the keyword density of our web site in 4 ways:
• Keyword placement in the <title> tag
• <h1> and <h2> tags to emphasize keywords
• Naming your web site and pages with keywords
• Incorporating keywords into body text
Let’s now take a look at each of these methods in more detail.
Note: Make sure you have your top 5 keywords handy.


Keyword Placement in the <title> Tag


Overall, we are aiming for a 10% keyword density per page on
your web site. That means that for every page on your web site,
you need to incorporate your top 5 keywords / phrases to achieve a
10% keyword density.
When a web page is chosen by Google as a match to a search term,
the title and first few lines of “readable” text are shown from that
web site in Google’s results. Google also weighs these two pieces
of text highly when calculating the relevance of your web site.
We will use your top 5 keywords / phrases to construct your title
tags. Notice how I said “title tags” and not title tag. Each page on
your web site needs to have a different, slightly reworded title tag
that uses some of your top 5 keywords in each one. As you will
soon see, each title tag also needs to relate to that pages name and
heading tags to create the ideal keyword density.
Let’s say that I run a web site about those baby names again. Here
were my top 5 keywords / phrases:
baby name
baby girl name
baby boy name
odd baby name
top 100 baby name
Let’s also say that my site has 4 pages:
• A home page
• A page about baby names
• A services page
• A “fast facts” page
I would need 4 differently worded page titles. Using my keywords
and the “no more than 40 characters in a title” rule, here’s what I
came up with:
Title #1: Baby names
Title #2: baby girl names and baby boy names
Title #3: Baby name services
Title #4: What are the top 100 baby names?
In each of the titles I’ve underlined where my top 5 keywords /
phrases are. Notice how every title is different, yet between them
they contain a mix and match of every one of my 5 keywords /
phrases?
There are two tips which I will stress when creating the content of
your title tags:
a. Use every single one of your top 5 keywords in various mix-
and-match combinations through each of your web pages title
tags
b. Keep the length of each titles text under 40 characters
So, take what I’ve just told you and write down title descriptions
for each page on your web site. Once you’ve done that, place the
descriptions between the "title" and "/title" tags in each of your
pages.
For example, if one of my web pages looked like this: 

then I would change the highlighted text to reflect my new page
title description,
like this:
One of the best ways to check the effectiveness of the phrasing of
your keywords is to compare them to those of your competitors.
Use Google to search for one of your top 5 keywords / phrases.
Look at how the top 5 ranked search results word their titles. Are
you using your keywords in a similar fashion? Maybe you could
rearrange a word or two? Analyze these results and make sure your
web page titles are the same -– if not better –- than those of your
competitors.
Heading tags have been used for years in HTML to improve the
formatting of a particular word or sentence on a web page.
Heading tags range from (bigger text, signifying more
importance) to
<h1> <h2> <h3> <h4> <h5> <h6> <h7>

(signifying least importance). 

Headings tags are generally used to emphasize a page or paragraph heading to search engines for importance. You should stick to only <h1> and <h2> tags.

Freelance SEO : Top 12 Things to Look into SEO Freelancer

Search Engine Optimization (SEO) is now the crucial need of every business for any industry whether it is small, medium or large specially business which is targeted to online audience. Search Engine Optimization (SEO) is just kind of competition that everyone wishes to win by paying anything it takes, especially with recent Google update (Google Instant), SEO has become one of the lethal weapon to drag visits. In last 10 years seo has been changed drastically. Remember those days when the websites rankings were as easy as stuffing the keywords 10-15 times and getting the top ranking quickly, even people using keyword spam or keyword repetitions to promote the websites.  Things have been changed a lot since then especially with the last Google Instant update; similarly the industry saw massive growth in competition.

Here are the top 12 points which you should keep in mind while choosing a Freelance SEO consultant:

1. Request for a detailed audit/proposal about your website and review the standard of the analysis.
2. Check the freelancer’s past experiences and existing rankings in all major search engines.
3. Request for past client references so that you can satisfy yourself.
4. Request for the method if it involves any black hat method.
5. Enquire about the detailed quantified package and task performed each month or week.
6. Ask for Rank Guarantees, as many clients have lost their money just to SEO companies with no results.
7. Ask for activity Deliverable Milestones.
8. Ask for activity Reporting Format and system.
9. Ask for Sample Reporting Format.
10. Ask for frequent SEP Reports and Updates.
11. As communication is always been an obstacle while outsourcing to seo freelancers so ask for a dedicated communication channel and timing.
12. Ask for any important/custom query you have before getting started your SEO campaign. 

For any query please fill the form in the right or call me at +91 8273-18-1596 or  mail me at idishant22@gmail.com

Optimize PDF Files for Search Engines (SEO)

Acrobat Reader Files (PDF) do get indexed, past some years (anyone else remember when they weren’t?) , by search engines and they can do well in the search engine results.
Benefits of PDF Optimization:

• Higher rankings & more click-throughs from search engine result listings for PDF’s.

• Increase number of readers who visit your web site or contact you while viewing your PDF online.
• Content Discovery - Give search engines paths to find content on your web site
• May help improve search rankings of pages linked to.

Tips of PDF Optimization:

• Use mostly formatable text, not text in images, not heavy on images search engines can not read text within images like HTML.

Below image shows a SERP in Google for the Above PDF:


All text scanned, extreme example of what can happen when you don’t use formatable text, from an actual pdf that was indexed in Google, scanned hardcopy in, still see this a fair amount

Description Google created for this file, “Page 1. Page 2. Page 3. Page 4. Page 5. Page 6. Page 7. Page 8. Page 9.” This happened because there was no text in the PDF that Google could read and index. Google could not read the text in the PDF so it could not create a more meaningful description.

This listing is not going to help “entice” people to click-trough to this document

and it will not help this document rank better unless somebody is searching on PDF or Page 1. or Page 2. etc – Sidebar: There were over 200,000 results for this search in Google - "Page 1. Page 2." Pdf. Hence will not entice people to click through.

• Optimize the text in the Document

Optimize - If you are writing or editing the document that will become an online PDF you should optimize it just like a regular HTML Page and include important keyword phrases in the body and headlines etc.

Pay specialize attention to the first Headline as it may be extracted by search engines to be used in the search engine listings (more on this later in the section on Document Titles)


A Google search results listing for a PDF from our site for a search on “improve conversion rates”
Google created a listing from text contained in the PDF and highlighted the words and phrases being searched on in BOLD, just like it does with HTML web pages
Also notice how Google highlights the words and phrases being searched on within the document tile.

• Update the Document Title

It’s as important as the HTML Page Title is in an HTML web page
search engines will usually to include the PDF’s document title as the headline link for the search listing:

Above image is a search engine listing for a PDF in Google. Google extracted text from the PDF to create the listing. This will not help “entice” people to click-trough to this document.

• Update Document Title

The combination of a well written document title with the words and phrases being searched for highlighted should help entice people to click-through to look at the pdf document and help it rank better for those phrases

The occurrences of the phrases “improve conversion rates” as well as sub phrases such as “conversion rates” and the individual words “improve”, “conversion” and “rates” throughout this document undoubtedly helped the listing reach a higher position in the search results for this search.

• Link to the PDF to get it Indexed

To get the PDF indexed in search engines add one or more links to it from pages on your web site, preferably on pages that are already indexed themselves

• Increase web site visits: Add active hyperlinks

Ok, we’ve gotten our PDF indexed and being found in searches, people are clicking through to the pdf.

Now let’s get more people contacting you, visiting the web site & search engines following links in the pdf’s to pages on your site

Most importantly - Include active hyperlinks to your web site for humans and search engines to follow

Place a link(s) to your web site and email links within the PDF so that people may contact your or click through to your site while online

The links to the web site or the email address at the bottom of the PDF and within the body of the pdf are all active links. This creates plenty of opportunity for people to click through to the web site or send an email.

These active links within a PDF also give search engines paths to find content on your web site and may improve search rankings of the pages they point to.


For any query please or call me at +91 8273-181-596 or mail me at
idishant22@gmail.com

Improve Your Ranking With Off Page Services

Are you a website owner and want to increase the ranking of your webpage? Then, you have come to the right place. We have expertise in different Search Engine Optimization services and can provide you with the best services for your website. Manual directory submission, which is one of the most important SEO services, is available with us. Though there are several SEO techniques, we recommend article directory submission to our clients as this helps in increasing the Search Engine ranking of a page within a very short period of time. We always suggest clients to opt formanual directory submission, since it has many good reasons to it. The outcome of manual directory submission is better compared to others and this is one of the best reasons you can count upon. As humans are involved in this process, the work is performed intelligently, which increases the link credibility compared to the software based submissions. Manual submission of articles would also help the articles to get submitted in proper category and so your site would get a huge number of traffics within a short span of time. By opting for manual directory submission, you have the option of selecting between paid directory and free directory submissions. There are several free directory submission services, which help in generating a large number of links. Yet, it is always better to submit your articles to the paid directory as the link would not be deleted after a stipulated period of time. Submitting article to directories manually would also help you avoid those directories, which are blacklisted by the search engines. It is useless to submit articles in the directories that are blacklisted by major search engines like Google.
For any query please or call me at +91 8273181596 or mail me at
idishant22@gmail.com